Consultative sales has been a buzz word since the 1970's, yet again and again I find most sales people focusing on what they can say to move the sale forward vs. improving listening skills. Not surprisingly, most sales strategies are built the same way. Until we can identify the right questions, we will never get the information we need to truly connect with our prospects and move the sale forward. My goal in working with your sales strategy is to first define those compelling questions that will reveal the biggest value for your customers. Secondly, we will examine your accompanying materials: brochures, PowerPoint presentations, proposals and customer service processes to make sure we continue to keep those value points at the forefront of your customer interaction at all times. When a customer is heard, they feel valued. When a customer feels valued they become loyal customers. Loyal customers build your bottom-line.