~Manage users, data, and security ~Maintain and customize Sales Cloud and Service Cloud applications ~Build reports, dashboards, and workflow ~Leverage the advanced administration capabilities of Salesforce ~Optimize and extend Sales Cloud and Service Cloud applications ~Design advanced reports, dashboards, and business process automation ~Build custom applications using the point-and-click capabilities of the platform ~Design the data model, user interface, business logic, and security for custom applications using the point-and-click capabilities of the platform ~Design reports, dashboards, and portals using the point-and-click capabilities of the platform