• Designed business processes, rapid user interface configuration, user provisioning, data transfer and cleansing, report / dashboard design, user training, documentation and marketing campaign. • Configured the functional areas of sales forecasting, contacts, leads, campaigns, opportunities, quotes, dashboards and reports. • Trained new and existing end users on the salesforce.com application • Designed and implemented salesforce automation like workflow rules, approval process, and flows. • Implemented programs to increase user adoption and effectiveness • Developed modules to determine project and profitability for August 99 which allowed logging of vendor invoices, vendor payments, customer invoices, customer payments, discounts, refunds, and write-offs all within the Salesforce org. • Maintained system metrics to track trends in usage and data integrity • Identified usage problems and craft technical / communication plans to remedy • Participated in cross-functional teams that address strategic business issues involving CRM, marketing, and sales operations