- Administration of the Salesforce environment; customizing and implementing profiles, roles, security settings, sharing rules, applications, custom objects, custom fields, page layouts, workflow, validation rules, approvals, dashboards, reports, etc. - Interface with end users to understand feature requirements and/ or address support issues and work collaboratively - Quickly identify business risks, inefficiencies, issues and opportunities related to Salesforce application administration. - Create documentation, maintain standardization and look for ways to continuously improve processes & procedures.