- Over 6+ years of experience in all phases of marketing cloud which includes working on Email studio, Automation studio, Journey builder Design.
- Experience in working with various salesforce.com standard objects like Accounts, Contacts, Leads, Cases, Contracts, Assets, Opportunities and Campaigns.
- Experience in implementing marketing campaigns in Email Studio, Automation Studio and Journey Builder.
- Designed personalized email content using HTML/CSS3/Ampscript in Content Builder.
- Developed Ampscript code to implement business requirements by creating Dynamic content.
- Automated the import, extract and query activity using Automation Studio.
- Tracking total number of emails sends and opens.
- Managed subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools and Database queries.
- Involved in Data Mapping and Migration of data from legacy systems to salesforce.com objects and fields.