Here is my expertise in marketing cloud: 1) Email Studio a) Ability to create mobile friendly responsive emails for campaigns, orders, appointments , and any such use case. 2) SMS Studio a) Ability to send SMS with rich and dynamic content. 3) Automation Studio a) To work/ filter on data extensions at regular intervals 4) Journey Builder: a) Ability to create complex email/sms journeys based on individual product/ customer market segment. 5) Use of AmpScript: a) Ability to create that dynamic emails can be achieved by using Email Scripting language or ampscript. 6) Marketing Cloud Connect a) Ability to sync data to and from salesforce by configuring this connector. 7) Data Extensions a) Ability to work with data extensions, if we are not using salesforce sync as our data source. 8) API Level a) As mentioned, I have used REST API to connect for SMS integration, which means we can invoke marketing cloud processes from external system. Ability to create reports so we can track email activity on various campaigns/journeys.