-Manage the Sales force.com CRM application - Maintian user roles, security, profiles, work flow rules - Developemnt of documentation on processes and workflows - Maintain system metrics to track trends in usage and data integrity - Maintain the functional area of data management, sales forcecasting, contact, leads, campaigns, opportunities, quotes, dashboards and reports -Business process design -Data transfer and cleansing - Data Import/Export procedures - Create custom fields, page layouts, record types, profiles, and roles -Report/dashboard design -User training -Documentation creation