> Proactively seek out and identify needed system changes. > Modify the system to increase benefits and usability. > Create new reporting capabilities and respond to ad hoc reporting requests as needed. > Map salesforce.com hierarchy and territories in response to personnel changes. > Create and administer training to existing or new users/groups. > Assist sales management to create processes in salesforce.com to help monitor activities,trends, sales and leads. > Communicate regularly with user base regarding new features, enhancements and changes to the system. > Continually seek ways to further enhance the end-user experience.