The Saudi Electricity Company has achieved a new achievement in addition to the set of global, regional and local achievements it has achieved, represented in occupying its brand, the first place in the energy transition facilities sector in the region, in the annual report of the most valuable and strongest brands in the Middle East for the year 2021.

The report indicated that "Saudi Electricity" is the strongest and most valuable brand in the region with a rating of AA with a brand value of $902 million. The brand has undergone a digital transformation to connect massive investments to world-class infrastructure; To ensure a superior customer experience.

The "Saudi Electricity" brand is ahead of strong regional brands such as "TAQA" and the Dubai Electricity and Water Authority, among others.

It is noteworthy that this year, the report was expanded to include 100 brands for the first time, with nine brands in the Middle East countries, including: the Kingdom, the United Arab Emirates, Qatar, Kuwait, the Sultanate of Oman, Bahrain, Jordan, Lebanon, and Iraq, where the Saudi brands were The most representative with 45 brands representing 56 percent of the total brand value in the ranking, the UAE ranked second with 25 brands representing 36 percent of the brand value, and Qatar in third place with 12 brands representing 11 percent of the total brand value.