You’ve put up the ads across all channels…, Put out the best landing & sales pages on your site…, And have given out your best free resources as you judiciously follow the sales funnel, all to get that precious, coveted Email. Congratulations on achieving that – that’s if at all you do. But after then, what’s next? Let’s face it… you are in business to make money, simple. There’s no sugar coating that. And as an entrepreneur, you are well aware that without value being traded, you don’t get that money. Irrespective of your amazing business solutions… the lead can still refuse – and very much would – to buy from you. They simply aren’t convinced yet… which can be mindboggling (since you know the benefits from your solution are awesome), Yet, this same lead could be a very loyal customer to another entrepreneur like yourself; and what’s worse, for a product they don’t even need, but they get it all the same. Yet, no engagements on your end. I mean your product is something they need. You know, they know it. So, why the hesitation? The reason isn’t far-fetched… People are loyal to brands that they trust. That’s it. Nothing more. Until you build that connection and trust some of the successful brands have with their customers, you don't get the repeat-customers and huge ROI they get. This is what Apple does so well, and why they are the envy of every successful business out there have such huge brand followership. The loyalty they get from their followership defines logic, especially with their smartphones. How do they do this? This is how: It’s the simple fact that over the years, Apple has been known both by loyalists and admirers, to never almost lie to their customers about what’s unique about that particular product for that particular year. For them, what you see is what you get. This simple strategy is what has made them the top-selling smartphone maker in the U.S. year in, year out. It’s the reason people (with their own money) queue overnight to be the first to get their products. No lies, just been capable is all. The same principle applies to every copy you'd like written for you, especially your email copy. So, how can this loyalty and trust be achieved in your personal business? Through an effective nurture campaign. By sending content that is totally useful and helpful first. Let the prospective customer see that you are not just after their wands, but genuinely interested in making their lives better. Once the lead is convinced of your true intentions, folks, you have yourselves a loyal customer. All right, that was long a one, but it had to be said. Hi, I am Solomon. A conversion copywriter trained by Copywriting Gurus like Joanna Wiebe, Ben Settle and a mentee to many others. I am certified by the famous Hubspot Academy, therefore, well equipped to take your business to the next level with highly profitable email campaigns. I will be your copywriter and consultant as long as it concerns ROI through em