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Schema Markup & Structured Data SEO

$10/hr Starting at $25

Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions. You have probably heard that leveraging schema markup (or other kinds of structured data) can help increase search engines’ understanding of your site’s content, as well as enhance search visibility via rich snippets, featured snippets and Knowledge Graph results. Structured data is a great way to create more search engine-friendly signals, which can indirectly impact search rankings. Google’s John Mueller recently stated that the search engine giant may add structured data markup as a ranking factor. So it is definitely worth the effort to implement schema markup on your website, as this is becoming more important to Google. However, it can be confusing at times to determine which schemas you should use on your website. There are many, and determining which ones to use can be difficult. Below, I have listed a breakdown of which schemas might be used by specific website types. Some can be used across all sites. All Sites Organization Schema Markup Be sure to specify your logo, social profile links and corporate contact information. WebSite Schema Markup Google Resource Pages: Sitelinks Search Box Google Resource Page: Breadcrumbs Site Navigation Schema Markup Video Schema Markup Schema Software Application Markup Required Properties: The only required property is the “name,” but Google notes that rich snippets are currently only shown for apps that include at least two of the following properties:

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$10/hr Ongoing

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Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions. You have probably heard that leveraging schema markup (or other kinds of structured data) can help increase search engines’ understanding of your site’s content, as well as enhance search visibility via rich snippets, featured snippets and Knowledge Graph results. Structured data is a great way to create more search engine-friendly signals, which can indirectly impact search rankings. Google’s John Mueller recently stated that the search engine giant may add structured data markup as a ranking factor. So it is definitely worth the effort to implement schema markup on your website, as this is becoming more important to Google. However, it can be confusing at times to determine which schemas you should use on your website. There are many, and determining which ones to use can be difficult. Below, I have listed a breakdown of which schemas might be used by specific website types. Some can be used across all sites. All Sites Organization Schema Markup Be sure to specify your logo, social profile links and corporate contact information. WebSite Schema Markup Google Resource Pages: Sitelinks Search Box Google Resource Page: Breadcrumbs Site Navigation Schema Markup Video Schema Markup Schema Software Application Markup Required Properties: The only required property is the “name,” but Google notes that rich snippets are currently only shown for apps that include at least two of the following properties:

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6 Reviews

  • Frank 545

    Frank 545 says,

    Thank your honest attitude and knowledge and for the time allocated to mentor us and help us tackle some basic SEO problems. we are still waiting on the pending theme W3 issues i hope you have a solution to that also some issues with in and outbound links in the paragraph, YOAST is telling me to insert outbound links and when i do that in the paragraph it doesnt disappear the red yoast analyzer .. please advise where we should insert those in and outbound links i have other questions will type on skype

    for SEO Optimizing GMB / Site conversion on Feb 24, 2020

  • TriMedia Marketing

    TriMedia Marketing says,

    I hired Jitender Saraswat to create Collection Schema and g:Showcase using JSON-LD. This kind of job requires an extreme attention to detail. Even 1 character off could render the schema test invalid. Jitender delivered all 15 pages of schema correctly and very quickly. I plan to hire him again.

    for Schema Markup on Sep 29, 2019

  • design 13

    design 13 says,

    Hard working and great to work with.

    for json LD schema for a health website on Jun 10, 2019

  • Pages 4 Towing

    Pages 4 Towing says,

    great work

    for Onsite Seo Schema.org Markup on May 07, 2019

  • TIL - GB

    TIL - GB says,

    Good work, dedicated and careful reader of instructions. Keep it up.

    for Setting up MailChimp Facebook Ads on Mar 31, 2019