A social media manager is responsible for creating and executing a company's social media strategy across multiple platforms. This includes curating and creating content, managing and growing an online community, analyzing and reporting on social media metrics, and staying up-to-date on industry trends and best practices. The goal of a social media manager is to increase brand awareness and engagement, drive website traffic, and ultimately generate leads and sales. This role requires experience with social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, as well as strong writing, editing, and communication skills.