Creative-director level marketing and communications writer and creative director with 16 years experience, primarily in interactive. Strengths include copy, concepts and branding--the definition and articulation of your company's essence in tone and style. Author of Indie Rock 101 (www.indierock101.com), published by Focal Press. I'm a creative director-level copywriter with 16 years experience. My strengths include:- Financial, consumer electronics, anything technical (IT, hardware/software): I excel at taking complex concepts and distilling it to consumer-friendly language.- Organizing content in a way that's intuitive and works well online and in print- Clear, direct communication. No words are wasted. - Creative but effective headlines and subheads.