It all starts with an idea! Animation is a language and your ideas need to be translated in it. This is the process of making a coherent, fun, engaging and relatable story. I create and write the exact scene by scene layout of the story, all the visuals we’ll need like locations, items, icons, characters, texts etc. I finalize the voice over, so it can be sent to a voice over actor and get recorded. This takes a lot of experience and imagination to do right. The script is the foundation and if we don’t put time and effort into it all other parts will be lacking. Good illustrations, animations and sound design doesn’t equal good video overall!