In A Bigger, Brighter Madison Avenue Boutique

After a two-year absence Seaman Schepps has returned to Manhattan, with a big, bright store at 69th and Madison Avenue designed to bring the heritage and history of the 118-year-old jeweler into the 21st century.

The bi-level boutique is “four times the size” of its previous Park Avenue boutique, where the brand was housed for 60 years, says Anthony Hopenhajm, who acquired the brand 40 years ago.

Led by renowned interior designer, Penny Drue Baird, who divides her time between Paris and New York, the goal was to turn the space on 824 Madison Ave. into a Parisian salon where clients could relax in a comfortable, intimate setting.

To do this Baird chose to go with a soft blue/beige color palette that allow design accents to pop and shine throughout the store. Design highlights include an Italian Rococo mirror from the 1850s, a Baccarat steel and crystal chandelier, and a unique angled vitrine, all of which graced the previous location.