The great thing about marketing with search is that it allows you to reach a consumer that is actively looking for your products or services. Our SEM experts will leverage the power of SEO and Paid search in order to get your company new customers and leads. Paid search: Our experts will create ad campaigns with the goals of your company in mind. We will structure your ad accounts into highly relevant and specific Ad Groups. Using professional keyword tools, we will identify your initial keyword list. By establishing Key Performance indicators (KPIs) we’ll be able to judge the performance of each campaign and modify/expand our keyword list based on the best converting keywords. We’ll also add keyword modifiers to those converting keywords so we can capture tail traffic. You will receive weekly reports on the performance of all campaigns and a list of adjustments we’ll be making after we analyze the results. SEO: Our SEO experts will use keyword research tools and analyze the results to find the most relevant keywords that will drive the most traffic to your site. We can then use these keywords to create optimized press releases, articles and blogs posts that will be unique and well-written, so you can rank higher in search engines and close sales. We will frequently reivew your site’s keywords to ensure they remain relevant. We’ll be updating your site regularly so you can continue to rank higher in the search engines. We’ll also analyze your site to make sure that it has an SEO friendly architecture and that all your URLs are optimized.