Paid ads allow you to generate immediate high-quality traffic through targeted ads. Not only that, it’s easy to determine return on investment, as it is clear to see what ads are working, and who is actually converting into a sale after clicking the ad. Adwords Setup AdWords Campaign Management • Perform keyword research • Analyze competitor keyword strategies • Build targeted lists and campaigns based on customer demographics • Create copy and message for each ad • Analyze and track Ad traffic behaviours • Modify campaign to maximize cost-per-conversion