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Search Engine Marketing Manager

$35/hr Starting at $25

I have 5 years experience building and managing PPC accounts, I've built Google Shopping and Search Text accounts from scratch and managed them to profitability. I graduated from Drexel University in Philadelphia with a degree in Mathematics, during my time there I applied my learnings from my math education to solve problems in the Paid search realm. My skills in math has translated to being proficient at large and small scale problem solving, I am a master of Excel, I have written scripts in VBA to make a keyword generator to quickly export keywords for search text, I've utlized CSVs of Google feeds to build out AdWords accounts from Head to Tail, driving performance to a ROAS target, and have been able to create impactful reports using Vlookups, Pivot tables, and APIs. If you need help building or managing an account. Want someone to take your Google Feed and make you a competitor in the search text realm, Want to build out an in depth and proficient Google Shopping account, Want to build out your sitelink strategy or overall extension strategy? Anything and everything, I'm your guy. On top of all of this, I have built automated reporting in Google Sheets pulling from the Google Analytics API, building daily, monthly, quartely, etc reporting to keep an eye on overall performance. I'm beyond proficient at Google Analytics, pulling data either from the UI or pulling data in splits you can't get in the UI from the API, I can do it. I've mastered it all. I've also utilized the YouTube API. Lastly, I've managed and onboarded Kenshoo and other tools and have used Kenshoo from their bid management tool to reporting platforms.

About

$35/hr Ongoing

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I have 5 years experience building and managing PPC accounts, I've built Google Shopping and Search Text accounts from scratch and managed them to profitability. I graduated from Drexel University in Philadelphia with a degree in Mathematics, during my time there I applied my learnings from my math education to solve problems in the Paid search realm. My skills in math has translated to being proficient at large and small scale problem solving, I am a master of Excel, I have written scripts in VBA to make a keyword generator to quickly export keywords for search text, I've utlized CSVs of Google feeds to build out AdWords accounts from Head to Tail, driving performance to a ROAS target, and have been able to create impactful reports using Vlookups, Pivot tables, and APIs. If you need help building or managing an account. Want someone to take your Google Feed and make you a competitor in the search text realm, Want to build out an in depth and proficient Google Shopping account, Want to build out your sitelink strategy or overall extension strategy? Anything and everything, I'm your guy. On top of all of this, I have built automated reporting in Google Sheets pulling from the Google Analytics API, building daily, monthly, quartely, etc reporting to keep an eye on overall performance. I'm beyond proficient at Google Analytics, pulling data either from the UI or pulling data in splits you can't get in the UI from the API, I can do it. I've mastered it all. I've also utilized the YouTube API. Lastly, I've managed and onboarded Kenshoo and other tools and have used Kenshoo from their bid management tool to reporting platforms.

Skills & Expertise

AnalyticsCreativeData ManagementEducationGeneratorGoogleGoogle AdsHelpdeskKeyword ResearchManagementMarketingMathematicsPay Per ClickPerformance EngineeringReport WritingReportsShopping CartsSkillStrategyUser Interface DesignVBAYouTube Marketing

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