Search Engine Marketing commonly used to describe both PPC and SEO but also often used synonymously with PPC. PPC – Pay Per Click marketing also known as “paid search” marketing is an advertisement channel on search engines where businesses/individuals may bid on keywords used in searches. How Digital Kaur works? 1. UNDERSTANDING REQUIREMENTS Digital Kaur begins with understanding the target location, audience, timing. business structure and competition. PPC campaign involves cost for every single click so its important to prevent false undesirable clicks and charges. 2. PAY PER CLICK CAMPAIGN SET UP 3. WEBSITE LANDING PAGE OPTIMIzATION Landing page is the page where you want your audience to reach after clicking your PPC campaign. So, this is the key factor to receive the traffic. Digital Kaur helps you to build such Landing Page and optimize it to assure the audience to view what they are searching for.