- Develop Paid Search strategy, bid management, keyword generation/research.
- Use marketing insights, analytics, and A/B testing to improve search marketing experience through messaging, landing pages, and user experience.
- Manage conversion tags and pixels including overall tracking strategy, implementation, and reporting.
- Responsible for the delivery of all projects to agreed deadlines.
- Accountability for pacing and managing account budgets.
- Ensure best practice and adoption of new features or processes.