Stats show that 90% of users often don't look further than the first two pages of a search. They tend to use another search term the click past the first few pages. If you are not in those areas how are you going to be found? 30% of visitors believe that results with a high listing for their search word indicate a major product. Increasing the listing greatly assists with the branding of your website and business. SEM has been shown to deliver a high Return On Investment (ROI) in terms of generating traffic and leads to your website compared to any other marketing activity.