Search Engine Marketing [SEM] (5083855)

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Search Engine Marketing [SEM]

$10/hr Starting at $25

Search engine marketing is the process of bidding for ad placement on search result pages.
Google ads allow you to show your ads to users who search for specific keywords in Google.
An advertising campaign can only be successful if you are clear about what you want to achieve.
It’s essential to segment your customers’ base into distinct groups in order to create specific ads for each segment.
The benefit of creating a target persona is helping you: 1- to better target your SEM campaigns, 2- better understand user intent, 3- better understand what types of keywords will be appealing to your target.
Google Ads has a campaign structure, the major building blocks are campaigns, ad groups, keywords, and ads.
One way to do audience targeting is to consider your customer's journey, broken down into stages such as Awareness Stage, Interest Stage, Desire Stage, Action Stage, and Post-Action Stage
Before setting your campaigns, define your marketing objectives, identify your target customer segments, reflect on their user intent and the keywords they might search for.
- Learning how Google trends can help to see and compare search interests in a particular topic or search term over time and in different locations. ‘
- knowing how to generate keyword ideas using Google Keyword planner.
- Good at evaluating and optimizing Google campaigns by providing recommendations.

$10/hr Ongoing

Search engine marketing is the process of bidding for ad placement on search result pages.
Google ads allow you to show your ads to users who search for specific keywords in Google.
An advertising campaign can only be successful if you are clear about what you want to achieve.
It’s essential to segment your customers’ base into distinct groups in order to create specific ads for each segment.
The benefit of creating a target persona is helping you: 1- to better target your SEM campaigns, 2- better understand user intent, 3- better understand what types of keywords will be appealing to your target.
Google Ads has a campaign structure, the major building blocks are campaigns, ad groups, keywords, and ads.
One way to do audience targeting is to consider your customer's journey, broken down into stages such as Awareness Stage, Interest Stage, Desire Stage, Action Stage, and Post-Action Stage
Before setting your campaigns, define your marketing objectives, identify your target customer segments, reflect on their user intent and the keywords they might search for.
- Learning how Google trends can help to see and compare search interests in a particular topic or search term over time and in different locations. ‘
- knowing how to generate keyword ideas using Google Keyword planner.
- Good at evaluating and optimizing Google campaigns by providing recommendations.

AdvertisingCreative DesignGoogle AdsGoogle AdvertisingKeyword ResearchMarketingSearch AdsSearch Engine AdvertisingSearch Engine Marketing