Specialties--Search Engine Optimization(SEO)-Pay Per Click Advertising(SEM/PPC) - Google AdWords, Microsoft Adcenter, Yahoo Search-Affiliate Marketing-Display and Remarketing-Comparison Shopping Engines-Keyword Analysis-A/B and Multivariate Testing-Analytics - Google Analytics, UrchinAs an Interactive Marketing Strategist at Herzing University, I: - Manage, execute and optimize search engine marketing campaigns (SEM/PPC); including managing PPC bidding software, optimizing and expanding keywords and writing ad copy. - Manage, execute and optimize display and remarketing campaigns. - Work closely with Director, Interactive Marketing to test various search engine optimization strategies. - Manage outside partnerships to maximize ROI on program investment. - Identify e-commerce opportunities by contacting potential partners; discovering and exploring business alliances. - Design, implement and manage Interactive marketing programs focusing on building awareness and customer acquisition. -