• Researching latest SEO updates in order inquire, examine, find or revise facts, principles and theories to create policies for the company.• Using web tools to track site traffic, rankings, and ultimately sales.• Dealing directly with clients to develop online marketing plans.• Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted• Researching and resolving HTML code and content, link architecture and navigation issues• Analyzing website strategies and translating qualitative data into recommendations and tactics for revising the strategies• Researching keywords using Google and internal tools• Involved in the annual SEO planning process.• On Page and Off Page Optimization.• Organizing research and surveys.• Carrying out competitor research.• Traffic Management and Exchanging.• SMO• Producing regular audits and writing up detailed