Search Engine Marketing (SEM) is a way to promote websites and increase their visibility on Search Engine Results Pages (SERP) primarily through paid advertisements. I offer two types of SEM services: Google Ads creation and Facebook Ads creation. Google Ads Creation I’ll carry out a keyword Research for you using tools like Ubersuggest and Keyword planner to choose the most profitable keyword for the type of ad campaign you want to run. I will also use a tool called SpyFu to spy on your competitor’s to find out what keyword they are using. Audience can also be targeted based on location, demographics, language. I can use google analytics to help you determine the top locations and language of your audience to further help narrow down your target audience. It is important to note that your ad position -where your ad shows in relation to other ads- is based on 2 factors: Bid amount and the components of Quality Score (expected clickthrough rate, ad relevance and landing page experience). Clickthrough rates can be increased by writing great ads from the Ad title to the metadescription. Facebook Ads Creation Depending on the purpose of the ad, I will help you streamline your target audience to only those that fall within the range you prefer based on these categories: Demographics, location, interests, behavior and connections. I can also help you create custom audiences of people you already have a connection with, which is a better way to make a sale. This is a form of remarketing. I can also create lookalike audiences to you help find people similar to your current visitors. I can also create A/B Split tests. This means two different ads for the same purpose will be launched with different outlooks. Then we can decide which one does better and stick to it. The changes can range from Image to headlines, landing pages, where the ads will be displayed, gender, interests and so on. Please Note: You are to pay for all ad costs. Minimum Ad spend depends on the type of ad you intend to run. My goal is to drive quality traffic to your website.