I am a metrics-driven marketing professional with 12 years of experience creating and managing holistic marketing strategies, including creative messaging, content and go-to-market plans for B2B and B2C companies. Effective at creating multi-channel marketing campaigns that measure value across a complete marketing mix of both on and offline media. I center all of my marketing campaigns around content marketing and am adept at creating SEO friendly web content, blogs, articles, video scripts, infographic data, alt image tags and press releases. I also author paid search and social media content.My experience includes creating content for small to large sized businesses from USAToday.com, Marriott International, CoStar Group, Vocus & PRWeb, WeightWatchers, Scholastic.com, and websites developed within the home services, travel and healthcare and seniors vertical.