Search Engine Marketing

Web 2.0 TrainingDeveloped and lead training for Microsoft Latin America on customer evangelism, customer community development, and how to set up and edit blogs, Facebook Fanpages, and Twitter Accounts. Marketing Campaign DevelopmentDeveloped online campaign targeting IT Professionals in Latin America, promoting the security features of Windows Vista for Microsoft Latin America. Portal DevelopmentDeveloped the central portal for online events and multimedia targeting web developers Microsofts Developer Network (MSDN) website in Latin America. This included production of MSDN Radio, MSDN TV, webcasts and online "How To" videos.Marketing Coaching and ConsultingCoached marketing managers in the Small and Mid-Sized Business division, as well as Partners division of Microsoft Latin America on utilizing Web 2.0 technology for online community development and relationship marketing. This coaching lead to improvements in communication and faster awareness of issues with those segments in the r