Search Engine Marketing oversees the entire lead generation process. From industry monitoring, to optimizing Google Adword campaigns, to managing your company’s website viewership, SEM converts relevant Google searches into business opportunities. The digital marketplace is constantly updating and changing, maintaining a quality online presence requires a meticulous analysis of trends to stay a step ahead of your competitors. “Generating 3.6 billion in online ad revenue, Google Adwords on average generates $2 in revenue for every $1 spent on an Adwords campaign.” -Google Adwords Monthly Campaign Reporting & Analytics Updating, maintaining, and monitoring of Landing Pages and Ads Conversion Tracking StickOutSocial's costs associated with optimizing our clients Google AdWord campaigns is 10% of your monthly AdWords budget.