My experience includes
Negotiating, building, maintaining co-branded Websites & partner marketing plans. Integrated
promotion pages, revenue sharing, list exchange, affiliate links, ads, email, & content exchange etc.
Defining strategy and launching a Website. Initiated seasonal campaigns and special promotions.
Creating member benefits to drive traffic, increase member acquisition, retention, and product sales.
Instituting a Leveraging Contacts Meeting to streamline company wide projects and promotions.
Deploying, Analyzing & Reporting results of email campaigns utilizing Excel and SQL.
Producing & Tracking auto-campaigns to encourage repeat traffic, cross-selling, & customer loyalty.
Managing and promoting opt-in email lists and advising clients on ways to maximize their ROI.
Optimizing list segmentation within databases, and ensuring opt-in registration.
Building a Sales & Marketing Department for a magazine with no previ