You have probably heard the term “SEO.” You probably know that it is something your company needs. But, do you know all of the value you will see by optimizing your site for search engines? When you invest in SEO, you will see a multitude of benefits. Higher search rankings: Your web pages will appear more frequently and in higher positions on SERPs (search engine results pages) Increased organic traffic: More visitors will land on your web pages through search engines