Increasing your brand awareness and traffic requires an understanding of SEO. HubSpot estimates that 80% of a website's traffic originates from search queries. It's for this reason that search engine optimization (SEO) is so important.
Search engine meta descriptions are less specific in search engine rankings, but they are more important in getting users to click through from the search results page (SERP) to your website. Meta descriptions should use keywords wisely, but more importantly, they should include a compelling description on which a user would want to click on.
By hyperlinking internal pages members of your website, you strengthen these keywords internally, let users navigate your website (and the search engines) and notify the search engines that the page has relevance to those keywords.
Our consultants have worked with several clients to optimize their meta tags and descriptions based on Google trends. Our advertising services include Google Adwords, Google Analytics, Google Tag Manager, and Google E-Commerce, which assure customers are displayed on the first page of search results.