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Some SEO experts have misunderstood what it takes to rank higher on Google, but it has actually become simpler for those who understand it. Google wants only quality websites to rank higher, and it is important to understand what they consider to be quality.
Having a higher ranking on Google can increase traffic to your website, which can result in more leads and sales. However, you need to decide if you want to invest in quality SEO. You can check my portfolio to see my impressive track record in helping businesses with SEO.