SEO is short for Search Engine Optimisation, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google's index. We really hype up SEO to the businesses we speak with as people who are Googling your specific type of business are warm leads theyre searching you for a reason... All you have to do is be in front of their eyes and fulfill what they want!