Search Engine Optimization has evolved to now encompass developing content that useful to readers, which in turn helps your website rank higher on search engines. Content Marketing is a two tired method of marketing self-published content. The first tier in the content marketing is writing content that is relevant and valuable to the customers in your industry or business; and the next step is to promote or distribute the content through various digital marketing channels. The first step is developing unique content that is useful to your readers or potential buyers. The goal is to write and develop content that sends web searchers to highly relevant pages on your website; and the volume of fresh and relevant content helps push your website higher on search engine rank pages . Your personalized content marketing strategy will integrate the success factors of your search engine optimization plan; and integrate all the information into every content piece that I write for your organization or company.