Aim to improve the quality and quantity of organic traffic to a website by using various techniques and strategies.
Keyword research: Identifying the most relevant and high-traffic keywords related to a business and its industry.
On-page optimization: Optimizing website content and structure, including titles, descriptions, headers, internal linking, and images to make it more search engine friendly.
Off-page optimization: Building high-quality backlinks from other authoritative websites to improve website authority and trustworthiness.
Content marketing: Creating high-quality, engaging, and shareable content that attracts links and generates traffic.
Analytics and reporting: Monitoring website traffic, rankings, and other performance metrics using tools like Google Analytics and providing regular reports to clients.
Technical SEO: Identifying and fixing technical issues that affect a website's search engine rankings, such as page speed, mobile responsiveness, and site architecture.
Local SEO: Optimizing a website's presence in local search results by ensuring consistency in NAP (Name, Address, Phone number) information, local listings, and reviews.