What is SEO anyways? Search Engine Optimization, and it’s imperative to being found online amidst your competition. SEO is the process of manipulating your website’s code, content, and organization to land your business at the top of a search engine query. When your potential customers type in particular keywords or combinations of terms, your website needs to be first in line over the competition. When you think of SEO, think targeted traffic. Think new business. We can make that happen.