Search. Indeed, "every" job of promoting websites is the sole purpose - to make accessible the website for search engines, led by Google, (what goes through a good user experience and quality content) to make them understand the site and the pages specific to it and provide them with as much information about each page. Website owners who want to promote their website usually turn professional web promoter or trying to do it alone. SEO work begins with optimizing your site and it does not end once but require more testing and more job all the time. But there is of course the initial optimization and we'll try to figure out here how you can optimize your site and what it includes. Various activities taking place as part of optimization: Title - the correct title should be a tab browser and the page itself. It should include the key phrase promoted this page to Google will be able to understand it obviates ease. It is important to fill the TITLE tag and H1 tag signifying that this is the title tag of the main page. The title must be textually because Google is still only read texts and interpreting them. Hierarchy of content - Google's search engine also tries to understand what is the hierarchy site and which page is more important than the othe