Search engine optimization (SEO) services are services offered by a marketing agency to help a company improve a website or web page so it increases organic traffic quality and quantity from search engines. Successful SEO means a web page will be more likely to appear higher on a search engine results page (SERP). The most popular search engine is Google, but other search engines (Bing, Yahoo, DuckDuckGo, etc.) also have their own unique algorithms for crawling web pages and returning the top search results. Most commonly, a company hires an SEO service provider to improve its organic Google search result listings for a particular set of relevant keywords. TOP SEARCH ENGINE OPTIMIZATION SERVICES SEO service providers should include these key services in their offerings: SEO AUDIT An SEO audit is the process of analyzing how well a web presence relates to SEO best practices. An SEO provider should take an in-depth look into a company’s current strategy and analyze where the company excels and where it needs improvement. The audit will look at website features that are traditionally used to determine a website’s SERP ranking including broken links, page titles, and image alt text. COMPETITOR ANALYSIS Competitive analysis involves researching the links, keywords, and content of competing websites in order to reverse-engineer the most successful elements of these tactics into a company’s own SEO strategy. An SEO provider should research online and offline competitors and adjust a company’s SEO strategy accordingly. CUSTOM STRATEGY An SEO provider should tailor a company’s SEO approach to their niche and specifications in order to get the most return on investment; a customized strategy is a large priority for most customers. OFF-PAGE OPTIMIZATION Off-page optimization focuses on building links from authoritative and relevant sites. Link building drives traffic back to a company’s website and shows search engines that a site is reputable. ON-PAGE OPTIMIZATION On-page optimization focuses on user experience and optimizing page content for relevant keywords. An SEO provider will research relevant keywords that have strong search volume, ensure on-page content satisfies the user’s search query and intent, and balances internal links with relevant and reputable outbound links. MONTHLY REPORTS An SEO provider should provide monthly performance reports that detail how well the implemented SEO strategy is working. This report may cover organic traffic, conversion rate, and rankings in search results. POPULAR SEO SERVICE PROVIDERS Top vendors providing SEO services include: Straight North Ignite Visibility WebFX SocialSEO Victorious