Search engine optimization (SEO) is the process of improving your website’s organic rankings. This means using proven techniques to help your website appear higher for relevant keywords, when your target market is using search engines (i.e. Google, Bing, Baidu, etc). The Strategy- Building successful SEO campaigns requires the use of proven tactics, consistent effort, and time. This type of campaign takes time for results to show, but are well worth it once higher rankings are secured. We have a 3 step process to launch successful SEO campaigns. Step 1: We meet with you for however long is needed to complete a thorough assessment. - The first plan is for your website, we list all the changes we need to make to best optimize your website (i.e. On-page SEO). - The second plan details how we’re going to build authority for your website which is needed to secure higher rankings (i.e. Off-page SEO). Step 3: After the initial work is done, we’ll continue to execute both on-page and off-page SEO as needed, until we reach the goal set for the campaign.