Special Knowledge And Skill Set Ability to constantly push self, team and partners to innovate. Comprehensive understanding of higher level digital media strategies and how they correlate to other disciplines. Mastery of all fundamental SEM and display concepts. Expert knowledge of the SEM and display space and ability to stay on the pulse of emerging trends to translate these trends into actionable insights or concrete tests. Mastery of SEO best practices and ability to leverage SEO insights to optimize SEM Campaigns. Ability to act as an expert and thought leader for paid search engine marketing.