Conduct keyword research to expand organic search footprint. Perform site structure analysis and recommend improvements. Deploy effective internal linking strategies to improve content traffic and search engine visibility. Provide strategic and tactical recommendations for on-page optimizations for all new/existing support content. Monitor key SEO and business metrics, and provide insight into how to improve performance. Implement off page strategies which includes link building, article submission, niche link building, forum posting and social bookmarking. Hands on experience with webmaster tools such as Google Webmaster Tools, Yahoo Site Explorer, etc. and analytics tools like Google analytics, piwik. Successfully optimized more than 10 websites including other language websites. Product promotion in online shopping websites and Google merchant feed. Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.