Search engine optimization SEO is done to optimize any website to rank in Google or any other search engine & drive organic traffic. The service includes Keyword Research, On-Page Optimization, Technical SEO,  Off-Page Optimization, c.

• Understanding the business goal and objectives & Identifying the target audience, their interest, and need.

• Brainstorming seed keywords include (broad, niche-relevant keywords related to your business).

• Analyzing search volume and competition of every niche-relevant keyword.

• Considering the user intent. (Informational, Navigational, Transactional, and commercial).

• Competitor’s website research to identify keywords they are targeting and find out the gaps in strategies.

• Creating a keyword map. Mapping out which keywords will be targeted on which pages of your website.

• Keyword position tracking. Here, the positions of the keywords we used in a website will be tracked monthly to figure out which keyword is getting a high rank, which is getting a low rank, and which is getting no rank. 

On-Page Optimization:

On-page optimization mainly sculpts webpage content, structure, and elements to enhance its visibility and relevance for search engines and human visitors.

Here, the steps are:

• Title tag optimization.

• Optimizing meta description.

• Optimizing headers (H1, H2, H3, etc.).

• Optimizing content:

  • Creating high-quality, readable, and valuable content for users.

  • Including primary and secondary keywords naturally.

  • Maintaining keyword density.

  • Maintaining readability.

• Keeping URL concise, descriptive, and keyword-inclusive.

• Linking related pages with descriptive anchor text.

Technical SEO:

Technical SEO involves fine-tuning a website to ensure it's easily accessible, crawlable, and indexable by search engines. It optimizes the technical elements, such as site speed, mobile responsiveness, site structure, and metadata, to enhance overall search engine performance.

Here, the steps are:

• Generating XML sitemap and submitting it to search engine.

• Creating and optimizing robots.txt file.

• Optimizing site speed.

• Images for fast loading.

• Enabling server cache and minimizing server response time.

• Ensuring a responsive, mobile-friendly design.

• Schema Markup.

• Securing the site with an SSL certificate (https://).

• Setting canonical tags to prevent duplicate content.

Off-Page Optimization:

• Link Building:

  • Building authoritative, relevant backlinks.

  • Avoiding link schemes and focusing on quality.

• Guest Posting:

  • Contributing valuable content to reputable blogs.

  • Including relevant, contextual links.

Monitoring and Analysis:

• Google Analytics:

  • Setting up and tracking website traffic, user behavior, and conversions.

• Google Search Console:

  • Monitoring indexing status and search performance.

• Keyword tracking:

  • Tracking keyword rankings using reliable tools.

• Backlink Analysis:

  • Regularly assessing backlink quality and quantity.

• Content Performance:

  • Analyzing engagement metrics for each piece of content.