To let your website rank top on major search engine result pages, SEO is an effective tool to practice. Search engine optimization is a vital component of online marketing. Online marketing is quite important to promote your business. SEO is a technical process of increasing the webpage visibility. Search engine optimization indulges with certain functions such as HTML coding, back link and inbound link promotion, indexing, building links, keyword analysis and much more. This is immensely an important tool for business to lead the World Wide Web. In recent times every business whether small or large requires SEO services. To compete in the industry it is significant to grab viewership and more customer attention. All this can be possible through practicing white hat SEO techniques.