Search engine optimization goes beyond the question: "Why isn't my site first?" In Search Engine Optimization there are no shortcuts, quick fixes or, overnight first-page ranking changes. At Why People Click, we use methods proven & perfected by our founder in over 15+ years "in the trenches" working for agencies and in-house marketing departments. These methods consistently deliver improved and sustainable rankings for companies large and small. Our Approach Our approach to Search Engine Optimization involves only the most ethical and proven tactics. It starts with understanding your business and the competitive environment of your industry. Second to this, is the current technical status of your website and those of your competitors. Only after we understand your business and the status of your competitors are we prepared to make recommendations and take action. Our course of action often includes: Business/Competitor Evaluation Technical Website Reviews Keyword Research Content Enrichment Link Building Reporting