I am responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines. My concern is always the end result for my clients, which will revolve around strong search engine placement and/or increased organic traffic. Initial optimizations require a look at the actual website itself and things like page speed, the site’s navigational structure, and any conflicts/errors that could be limiting overall success. These issues are always addressed first to ensure the best possible results from adding new content. After the website code and layouts are optimized, I then turns focus towards the consumer. What do they search for when approaching this type of business? What kinds of information would help make a purchase decision? This line of questioning helps to determine the types of content that should be present. I am specialized in several of the areas mentioned below: In-depth keyword research Studying traffic and analytics Split-testing similar pages Building natural backlinks Analyzing the client’s competitors Maximizing local search exposure Developing strong calls to action Working with writers and designers Programming in HTML, PHP, etc. Expertise with WordPress or Joomla Creating effective ranking strategies Researching the latest SEO practices