I'm an SEO. I do Search Engine Optimization. This means I help businesses optimize their website and strategy to get more visibility by ranking higher in the SERPs (Search Engine Results Pages). How do I do so? I usually start by keyword research (if you haven't done so already) which will allow me to understand which keywords are worth targeting in our SEO campaign. I like Moz's keyword explorer or Market Samurai for this task, but I also have a look at keywordtool.io when content is involved (useful for LSIs). Then, I work on auditing your site: making sure everything ON the site is optimized, compliant to the search engine guidelines. This step is usually a bit technical but it is probably my favorite. I usually use tools like SEMRush, Screaming Frog and Link Sleuth for the audit part. Once your site is optimized, we then take the work off-site. For this part, there are many techniques and it usually depends on you: what's your budget, what's your goal and what's the competition like. I usually like AHrefs to audit your competition, then I have a collection of tools of my own to help build links (including but not limited to BuzzBundle, Ninja Outreach, PBNs, ...). That's it for me, if I can help you hit me up here :) Thomas