SEO (Search Engine Optimization) is a digital marketing service aimed at improving the visibility and ranking of a website or web page in search engine results pages (SERPs) such as Google, Bing, or Yahoo.

SEO involves various techniques and strategies to optimize a website or web page's content, structure, and coding to make it more attractive to search engines. This includes optimizing keywords and meta tags, creating high-quality and relevant content, improving website speed and user experience, building backlinks, and analyzing and optimizing website analytics data.

The goal of SEO is to increase organic traffic to a website or web page, which can lead to more leads, conversions, and revenue for a business. SEO is a long-term strategy and requires ongoing maintenance and optimization to ensure sustained results.