Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google, Yandex, Bing, Yahoo, MSN and others. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website and assure success to any kind of Business. I Use all updated white hat as well as grey hat methods to achieve rankings on search engines.