Search Engine Optimization Today search engines are playing a very crucial role in growth of a business. Ascend in your business prosperity densely depends on your rank in search engine results. We in kartik Infotech gives your website an identity because without identity its waste to exist. Use of keywords according to the standard guidelines set by search engines, designing of web pages, quality of content are some of the major factors which affect the ranking and visibility of the website in the results of search engines.