A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. The more specific your plan is, the more effective it will be. A media strategist helps build ad campaigns designed to capture potential clients' attention and keep existing customers' loyalty. In larger companies with more developed social media teams, social media specialists have more of a focus on day-to-day operations than social media strategists, although they may assist with social audits and strategy as well.
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